What is GEO, or AI visibility?

Generative Engine Optimization is making your business the one that AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews recommend when someone asks who to hire. It is the new version of ranking first, for people who ask AI instead of scrolling Google.

How do you know if AI recommends my business?

We run the real questions your customers ask the AI engines, for example “best accountant in Denver” or “who should I hire for X”, and measure how often you appear against your competitors. That is your AI Visibility Score, and the first one is free.

How is this different from SEO?

SEO gets you into a list of links a person scrolls. GEO gets you named inside the single answer an AI gives, where there is no page two and usually only a few businesses are mentioned. It is a different game, and most businesses are not playing it yet.

The AI Visibility Score is free. The full audit is US$500 and is credited in full to a Sprint. The GEO Sprint to implement fixes is US$2,900, and retainers start at US$1,200 per month. Pricing sits deliberately just under comparable agencies.

Is the free score a sales call in disguise?

No. You get the report by email with your score, your share of voice and the first fixes. We send one follow-up. If you want the full audit or help implementing, you tell us.

An AI visibility agency serving North America and the EU. We run the audit, implement the fixes and track your share of voice against competitors across every major AI engine. Lead Handled is a trading name of Synthetix Consulting Limited.

AI visibility for high-value businesses

Your customers ask AI who to hire. Make sure the answer is you.

We run the questions your customers ask ChatGPT, Gemini and Perplexity and show who gets recommended, you or the firm down the street. Free, emailed in one business day, no sales call.

Prefer to read first? See how it works

Measured on ChatGPTMeasured on Google AI OverviewsMeasured on GeminiMeasured on PerplexityMeasured on CopilotMeasured on Claude

There is no page two in an AI answer.

More customers now start with a question to an AI, not a search. The AI replies with three or four businesses it recommends. If you are on the list, you win the enquiry. If you are not, you never knew the customer was looking.

It does not show up in your analytics. There is no impression, no bounce, no lost click to see. It is the most invisible way a business loses revenue today, and almost nobody is fixing it yet.

The free score tells you how much of it is yours.

What lands in your inbox

A number, a leaderboard, and the first fix.

Your AI Visibility Score out of 100, your share of voice next to the competitors you name, which businesses the engines recommend instead, and the one thing to fix first.

Runs on ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot
Your market, your questions, the competitors you choose
Emailed within one business day, one follow-up, no call

Get my free score

AI Visibility Score

Sample report

23/ 100

Named in 9 of 40 AI answers for an example accounting firm in Denver.

ChatGPT2 of 10
Google AI Overviews3 of 10
Perplexity1 of 10
Gemini3 of 10

Recommended instead3 competitors, one in 6 of 10 answers

First fixNo entity data; absent from the two directories AI cites

youtop competitor. Example figures. Your report uses your market and the competitors you name.

How it works

Find the gap. Fix it. Stay ahead.

Start free and only go as far as the results justify. Nothing is sold before you have seen your own numbers.

$Amber light refracting through stacked glass panes$
01
Measure
We run the questions your customers actually ask the AI engines, such as “best accountant in Denver”, and record who gets named. That is your score and your share of voice against named competitors.
02
Fix
AI recommends businesses it can understand and verify. We fix the entity data, structure your content so it can be quoted, and get you cited on the directories, review sites and roundups the models pull from.
03
Stay ahead
The answers change monthly. We re-run the audit, add content and citations, and send a plain report showing your share of voice moving against each competitor.

Built for businesses where one client is worth a lot.

An accountant reviewing printed statements under a desk lamp

Accountants, law firms and advisers

One new client is worth thousands, and “who should I hire” is exactly what people ask AI.

A clinician at the reception counter of a minimalist clinic at dusk

Dentists, clinics and med spas

High-value local services where the AI names three or four options and the rest are never seen.

Two lawyers in conversation in a boardroom at dusk

Already paying for SEO or ads

You know what being found is worth. AI answers are the part your current spend does not reach.

A small agency team working at a long table under a pendant light

Agencies, white-label

Add GEO to your offer without building the capability. One partnership, many accounts.

Pricing

Priced to be an easy yes.

The audit fee is credited in full to a Sprint, so the paid step is a refundable first step, not a gamble.

AI Visibility Score

Free

How often AI recommends you versus the competitors you name, across ChatGPT, Gemini, Perplexity and Google AI. Emailed within one business day.

Get my free score

Where most clients start

AI Visibility Audit

US$500credited in full to a Sprint

The full prompt set on every engine, why competitors get cited and you do not, a technical GEO check, and a prioritised fix list with revenue impact. Delivered in 3 to 5 business days.

Start with the free score

GEO Sprint

US$2,900one-off, 3 to 4 weeks

We implement the fixes: entity and schema, llms.txt, extractable content, a consistent identity everywhere, and citations on the sources AI trusts.

GEO Retainer

from US$1,200per month, 3-month minimum

Monthly re-audit and share-of-voice tracking, new content and citations every month, and a plain report showing you climbing against competitors.

GEO Launch bundle

Audit, Sprint and the first three months of the retainer under one signature.

US$6,900vs about US$7,000 separately

Prices in USD, set deliberately just under comparable agencies. EUR pricing on request.

Questions, answered plainly.

What is GEO, or AI visibility?: Generative Engine Optimization is making your business the one that AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews recommend when someone asks who to hire. It is the new version of ranking first, for people who ask AI instead of scrolling Google.
How do you know if AI recommends my business?: We run the real questions your customers ask the AI engines, for example “best accountant in Denver” or “who should I hire for X”, and measure how often you appear against your competitors. That is your AI Visibility Score, and the first one is free.
How is this different from SEO?: SEO gets you into a list of links a person scrolls. GEO gets you named inside the single answer an AI gives, where there is no page two and usually only a few businesses are mentioned. It is a different game, and most businesses are not playing it yet.
What does it cost?: The AI Visibility Score is free. The full audit is US$500 and is credited in full to a Sprint. The GEO Sprint to implement fixes is US$2,900, and retainers start at US$1,200 per month. Pricing sits deliberately just under comparable agencies.
Is the free score a sales call in disguise?: No. You get the report by email with your score, your share of voice and the first fixes. We send one follow-up. If you want the full audit or help implementing, you tell us.
Who is Lead Handled?: An AI visibility agency serving North America and the EU. We run the audit, implement the fixes and track your share of voice against competitors across every major AI engine. Lead Handled is a trading name of Synthetix Consulting Limited.

Find out if AI recommends you.

Your score, your share of voice against competitors, and the first fixes. Emailed within one business day.